iTunes Quietly Launches Music And Films In India (Links Available On MySwar)

Digital India was abuzz yesterday with news of iTunes launching its music and films stores in India. I particularly liked the following posts covering the launch:

http://nh7.in/indiecision/2012/12/04/rip-and-run-itunes-india-store-is-finally-here

http://www.medianama.com/2012/12/223-apple-finally-extends-itunes-store-to-india/

While the buzz is mostly positive:

 

,there were some who were not very impressed, like in this comment thread on Medianama.

I think the iTunes launch is a great step forward for digital music in India and while it will have no impact on hard-core freeloaders, it will have huge appeal for people who want easy access to digital music.

iTunes links were already available on MySwar.in in US, UK, Canada. Starting yesterday, iTunes links are available in India as well. The shopping cart icons at the song level link to iTunes India and the album level to Flipkart. This is just a quick fix and we are working on improving this feature.