Digital India was abuzz yesterday with news of iTunes launching its music and films stores in India. I particularly liked the following posts covering the launch:
http://nh7.in/indiecision/2012/12/04/rip-and-run-itunes-india-store-is-finally-here
http://www.medianama.com/2012/12/223-apple-finally-extends-itunes-store-to-india/
While the buzz is mostly positive:
iTunes is so expensive. Bought a Radiohead album with 27 songs for Rs. 50 twitter.com/aneeshb/status…
— Aneesh Bhasin (@aneeshb) December 5, 2012
At such low prices I don’t even feel like ripping the music from the CD. This is easier.
— Psychedelic Gandalf (@Failgunner) December 5, 2012
,there were some who were not very impressed, like in this comment thread on Medianama.
I think the iTunes launch is a great step forward for digital music in India and while it will have no impact on hard-core freeloaders, it will have huge appeal for people who want easy access to digital music.
iTunes links were already available on MySwar.in in US, UK, Canada. Starting yesterday, iTunes links are available in India as well. The shopping cart icons at the song level link to iTunes India and the album level to Flipkart. This is just a quick fix and we are working on improving this feature.