Mavrix: Music + Data

  • It’s all about the mobile downloads, stupid

    I get the Indian music industry’s focus on the mobile market given that a whole generation of Indians have leapfrogged the internet revolution and jumped on to the mobile revolution. A plethora of companies and services have sprung up around this market and this ought to be good for the customers. Only, it isn’t. I…

  • Indian music needs a kick in the butt

    As part of the generation that grew up with gems like “Mama Mia Pom Pom” and “Padosan Apni Murgi”, I truly appreciate the generally high quality of music being created these days. We have a lot more artistes these days than we have ever had. With the variety of FM stations, TV channels and shows…

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