The official song of ICC Cricket World Cup 2011, composed by Shankar-Ehsaan-Loy (SEL), was released on Dec 31, 2010. In my opinion, it’s another miss, close on the heels of A.R. Rahman’s official song for the Commonwealth Games.
It’s easy to explain why you love a song or why you hate one, but really hard to describe why you think a song is just “so-so”. Still, here is an attempt:
- Except for the De Ghuma Ke line, Manoj Yadav’s lyrics for the rest of the song feel contrived and do not really roll off the tongue
- Except for the mukhda, the tune isn’t hummable.
- I couldn’t figure out the second singer, other than Shankar Mahadevan, but I think the song might have been better off with someone else.
I think there is a lot of pressure on the public to like this song, specially after the CWG song debacle. Nobody wants to be a spoil-sport, specially one it comes to the work of hugely popular musicians like SEL (I am a big fan myself), and specially when India’s reputation on the global stage is involved. I really wanted to like the song, but I don’t!
Check it yourself and tell me what you think. [Update: The embedded video was removed from Youtube. The official video is being released on Feb 7. Will provide an update in due course.]
PS: And what is it with official ICC website’s lame domain name – http://icc-cricket.yahoo.net/? It took me a while to figure out that it was actually ICC’s official site and not a Yahoo site. Free marketing advice for ICC – The “yahoo.net” domain is diluting your brand. Do yourself a favor and get your own domain name.
Comments
4 responses to “Official Song of ICC Cricket World Cup 2011 – Another Bust”
Well, i do agree with you…expected a bit more from these awesome musicians..I think the Bengali Version of the song is much better..although the music is the same, but it somehow sounds much better!
Actually, I am thoroughly confused by the variety of songs on Youtube claiming to be the “xyz” version of the ICC Official song. None of them sound like the original one sung by Shankar Mahadevan. ICC’s website does not say a peep about the official song. But yeah, the “Bangla version” on Youtube does sound nice.
ITs not a official video and video is removed.
Thanks for the tip. Have updated post. BTW, I never said that the video was official.