Tag: myswar
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Mavrix Monthly Update January 2012
MySwar.in opens up to public. We started the new year with a bang by opening up the MySwar beta for public on Jan 10. Thanks to all those who have used the website! Many of you have given us valuable feedback and we will be addressing them in future releases. Meanwhile, if you like what we…
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India Losing Music Genres Due To Bollywood?
The title of this post is a direct quote from an interview with Shubha Mudgal. Many months ago, I made a similar observation is a post titled Is Bollywood Overdose Killing India Music?. There is no denying the fact that Bollywood music’s overwhelming popularity suppresses non-film music. But isn’t Bollywood itself a melting pot of…
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If You Like Jhuki Jhuki Si Nazar
Yesterday was Kaifi Azmi’s birthday. I am picking up one of my favorite songs written by him to play the MySwar recommendations for Jhuki Jhuki Si Nazar: Tum Itna Jo Muskura Rahe Ho – The song on the top of the list is hardly surprising. It is similar to Jhuki Jhuki Si Nazar in many…
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MySwar.Com Beta Open To Public
MySwar is now available to everyone. This is just the beginning. We have plans to implement many improvements over the next few months. We got many ideas and suggestions came from our alpha/beta testers and we’re thankful to them. Please give it a spin and let us know what you think.
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Mavrix Monthly Update December-2011
MySwar.in opens up for closed beta. We are grateful to the beta testers for the feedback. Most of it was around bugs that needed fixing and features that they felt would be useful. We know we have a lot more work to do. Prepping for open beta. While the closed beta was useful and gave…
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MySwar.Com Beta Invites Sent
So we finally got to the gut-wrenching, fearsome moment of releasing MySwar.in to Beta testers (please register on MySwar.Com if you want invites). We had a few Alpha testers (friends and family) check out the website over the last few weeks and got some good, solid feedback from them. I was happy that we anticipated…
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MySwar.Com Alpha Invites Sent
After days of testing and a lot of hard work from many people, we finally got MySwar to the point of an Alpha launch. The application is still a little buggy and it doesn’t have a few features we want to go public with, but it’s still a pretty good view of what the final…
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Mavrix Monthly Update October-2011
Announced beta launch. We announced the beta launch of MySwar a few days ago. Here is a synopsis of some early responses. Winding up. We spent the entire month reviewing, and in some cases re-reviewing, the content we have put together. By the time we are through, we would have reviewed the analysis of more…
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Digital Music Landscape III: Consumption
[This is the concluding part of a three-part post on the Digital Music Landscape. You can read the first post and the second post to get up to speed] Let’s look at the services that exist in the West against the services for Indian music in an attempt to look at how music recommendations serve…
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MySwar Beta Announcement – Reactions And How We Are Responding
I announced the MySwar beta a few days ago on this blog, on our Twitter account, our Facebook page, directly to a few people who I view as early adopters and music geeks and also a forum called RMIM. All of us at Mavrix also shared the announcement with friends and family. While I haven’t…