Mavrix

Category: Startups

  • Mavrix Monthly Update October-2011

    Announced beta launch. We announced the beta launch of MySwar a few days ago. Here is a synopsis of some early responses. Winding up. We spent the entire month reviewing, and in some cases re-reviewing, the content we have put together. By the time we are through, we would have reviewed the analysis of more…

  • Digital Music Landscape III: Consumption

    [This is the concluding part of a three-part post on the Digital Music Landscape. You can read the first post and the second post to get up to speed] Let’s look at the services that exist in the West against the services for Indian music in an attempt to look at how music recommendations serve…

  • MySwar Beta Announcement – Reactions And How We Are Responding

    I announced the MySwar beta a few days ago on this blog, on our Twitter account, our Facebook page, directly to a few people who I view as early adopters and music geeks and also a forum called RMIM. All of us at Mavrix also shared the announcement with friends and family. While I haven’t…

  • Digital Music Landscape I : Recommenders

    [This is the first part of a three-part post that provides a high level overview of the digital music landscape where Mavrix and MySwar fits in.] Recommender: specific type of information filtering system technique that attempts to recommend information items (movies, music, books, news, images, web pages, etc.) or social elements (e.g. people, events or groups) that are likely to be of interest to the user. – Wikipedia…

  • Coming Soon! The Complete Guide To Hindi Film Music.

    We’re launching! We’re launching! We’re launching! Soon that is. The beta will launch in a few weeks and the public launch will happen soon after. We’re calling it MySwar.in because in the end, it’s about your taste in music. The Coming Soon page is up so you can sign-up right away and be one of…

  • Working in a Startup – The Learning Curve

    It’s been 9 months I quit my 5 years job in a prestigious company, Infosys BPO Ltd, and joined a startup. Today I feel contended for taking that brave leap. I made the decision because Mavrix’s intentions and my interest were like cake and the cherry. The journey so long has been memorable, a crash course in…

  • Thank You Steve Jobs

    For opening up a whole new world of music to me. For giving me wonderful experiences through your magical products. For being a source of inspiration and teaching me important lessons. Through your Stanford commencement speech. Through your Thoughts on Music. Through your many keynotes. Most importantly, through the act of building a great company…

  • Mavrix Monthly Update September-2011

    Beta launch. You should see our ‘Coming Soon’ page come up in the next few days. When it does come up, please do sign-up to stay informed about the beta launch. If all goes well (fingers crossed!), the beta will be launched in the late October – early November timeframe. Completed UI development. The UI components are…

  • My First Media Interview

    I provided an update yesterday about a Mint Lounge story featuring me. I thought some might find the story behind the story useful. So here goes. After my initial interaction with Sidin (the writer), the process running up to this piece was a little scary since it was my first interaction with the media. Developing…

  • Mavrix Monthly Update August-2011

    New team member. Jyothirmayi RK joined us yesterday as Content Writer. As we mentioned in the last post, the content writing firm we had engaged for developing artist bios wasn’t delivering to our expectations. We finally decided to reduce our dependence on them. Analyzing the 70s . Compared to the 00s, 90s and 80s, Bollywood…